As LinkedIn celebrates surpassing 200 Million members, they recently sent me this email congratulating me on having one of the top 1% most viewed LinkedIn profiles for 2012.
This came as a surprise to me as I am relatively unknown compared to famous business mavens and other social media rock stars that can be found on LinkedIn. I am not famous or a celebrity. I am just a normal guy working a normal job as well as working on JobKaster.
So how does a guy like me get to the top 1%? To be honest, I’m not 100% sure, but I’m going to do my best to show you how!
How to get More Views on LinkedIn
First things first: You need to decide on your LinkedIn strategy. Personally, I’ve used LinkedIn for my business persona, and I use Facebook to keep up with relatives, friends, and classmates. I’ve adopted an open network strategy for LinkedIn to grow my network and meet interesting people.
Becoming a LinkedIn Rock Star
If you want to learn how to get more views on LinkedIn, then you’ll need to completely fill out your profile. LinkedIn has done a great job to help new users along with the process, but there are a few tricks you can use to get a boost.
Headlines and Photos
Your photo and headline are two of the most important aspects of your profile.
Choose a professional photo to display on your LinkedIn profile. LinkedInâ€™s Senior Corporate Communications Manager, Krista Canfield says, â€œFolks who have a photo are seven times more likely to have their profile viewed in general than folks who donâ€™t have a photo.â€
A professional head shot would be great, but if you don’t have one you can work around it. Wear something that you would wear to a job interview, and make sure the background isn’t too distracting. Smile and try to look friendly.
Spice up your headline. Your headline will show up in search results, so you want to make sure that it is interesting and compels searchers to click.
Most users put their job title in their headline, but LinkedIn’s search algorithm is based on connections and keywords. The headline must be built with two purposes:
- It must be interesting enough for someone to want to click on.
- It must contain the keywords that people in your industry are searching for.
Your headline is going to take some thought. Think about the words people in your industry are going to look for when searching for you.
What’s the purpose of your profile?
Are you looking for a job? Then think of your headline as your career elevator pitch. I put “Proposals, Bidding, & Tendering” – all terms someone looking for someone with my experience would search for when looking for experienced professionals.
Are you looking for sales leads? Use keywords in your headline that someone looking for your product would type in when looking for someone in your industry. For example, let’s say you are a supplier of practical joke items”. You could use, “Leading supplier of whoopie cushions, stink bombs, and poop flavored jelly beans.”
Details, details, details… Completely Fill Out Your Profile!
After the photo and headline, filling out your profile is paramount to getting better search results in LinkedIn. By completely filling out your profile, you will have more keywords for searchers to pick up on.
Write an interesting Summary. The summary portion is where you can show a little of your personality all while explaining what you are about, what you’ve done, and where you are going.
- Give a brief overview of your educational background and career.
- List major accomplishments, projects, customers, etc.
- Feel free to talk about things you enjoy outside of work.
- Give people a reason to like you!
Kick Your Work History’s Ass! Most LinkedIn users are slacking when it comes to writing our their work history. They may list the employer and their title, but they do not go into too much more detail.
This is where LinkedIn rock stars can shine.
I’ve found that the best way to get started on your work history is to find the job description for each of the jobs you are going to list. We’re not going to copy it verbatim, but it will be a good guide (I’m actually guilty of using the job description verbatim, as I haven’t updated my last position).
Use your job description as the basic layout for each position. Remove things that don’t matter or are just not that interesting. Edit what is remaining to tell a cohesive story of what you did in each position.
Like in the summary, add in major projects, major accounts / customers, and any details that you think will impress or make you more interesting based on that role.
Add details to Education, Skills & Expertise, Projects, and Additional Info tabs. No need to go into further detail here, but make sure you add to these sections as well.
Test & Tweak
Now that you’ve done all the hard work, it’s time to see how many people are searching for you! Find “Who’s Viewed Your Profile” on the widget bar (right side) of your profile page, and click on the blue link. You should see the graph with “Views” and “Appearances in Search.”
So you want to know how to get more views on LinkedIn? Here is the best tip I have. Test and tweak.
Once a month, check the “Appearances in Search” graph. Make changes to your keywords and content. Test different headlines. Wait a couple weeks of weeks and check again. By doing these tests, you can strategically update your profile to get the best results!
Grow Your Network and Participate in Groups.
We’re almost done, but if you want to get the most out of LinkedIn, you need to grow your network. As we’ve covered earlier, LinkedIn’s search algorithm is based on keywords and connections. If you are connected to someone in either the 1st, 2nd, or 3rd degree, you will be more likely to show up in their search results.
So the bigger your network, the bigger your chances of showing up in search!
There are a couple of ways to grow your network:
- Import your connections from your email client.
- Search for friends and coworkers using LinkedIn’s search
- Participate in groups and connect with other group members.
- Find people that you want to meet and ask a mutual connection to introduce you.
LinkedIn Groups are a great way to get noticed by other LinkedIn users. I suggest joining every group you find interesting, but find two or three that are directly related to your industry and that you will participate in regularly.
In your three favorite groups, make sure that you post or comment once a week at the very minimum.
There are two groups that I belong to in which I wanted to be connected to as many group members as possible. In those groups I posted:
Are you interested in expanding your network on LinkedIn? If you are open to connecting to other trusted ******, place your name in the thread below.
Please feel free to add me, and any others that post in the thread to expand your network within the LinkedIn community.
This one post has kept me in the top influencer position in the respective groups for almost a year as new members keep promoting the thread!